RECRUITING THROUGH SOCIAL

Client: Little Rock Rugby

Services Provided: Social Media Management, Marketing Strategy, Sponsor Acquisition

Overview: Post-pandemic, Little Rock Rugby faced significant challenges. The club lost many players and had minimal social media presence, leaving it virtually unknown in the local market. Seeking to rebuild and grow, Little Rock Rugby partnered with the Dalvenie Group to enhance their digital presence, attract new players, and secure sponsorships.

Challenge:

  • Rebuild the player base after losing many members due to the pandemic.

  • Establish a strong social media presence to increase local awareness.

  • Secure new sponsors to support the club's activities and growth.

Solution: The Dalvenie Group implemented a comprehensive strategy focusing on consistent social media posting, targeted marketing, and sponsor outreach.

  1. Social Media Management:

    • Conducted an audit of existing social media profiles and content.

    • Developed a content calendar featuring regular posts, including game highlights, player spotlights, training sessions, and community engagement activities.

    • Utilized platforms like Facebook, Instagram, and Twitter to reach a broader audience and engage with the local community.

    • Created visually appealing graphics and videos to enhance engagement.

  2. Marketing Strategy:

    • Launched targeted campaigns to attract new players, emphasizing the club’s welcoming environment and the benefits of joining.

    • Highlighted success stories and testimonials from current and former players to build credibility.

    • Promoted open training sessions and events to invite the community to participate and learn about rugby.

  3. Sponsor Acquisition:

    • Identified potential sponsors within the local business community.

    • Developed sponsorship packages outlining the benefits of partnering with Little Rock Rugby, including brand exposure and community involvement.

    • Reached out to businesses with personalized pitches and presentations.

Results: The Dalvenie Group’s strategic efforts led to significant achievements for Little Rock Rugby:

  • Increased Player Recruitment:

    • Successfully attracted new players, rebuilding the team to pre-pandemic levels.

    • Created a sense of community and belonging, retaining existing players and encouraging new ones to join.

  • Enhanced Social Media Presence:

    • Grew social media following and engagement significantly, raising awareness of the club.

    • Increased attendance at games and events due to improved online visibility.

  • Secured Sponsorships:

    • Successfully secured new sponsors, providing essential financial support for the club.

    • Established long-term partnerships with local businesses, enhancing the club’s stability and growth potential.

Conclusion: Through consistent social media posting, targeted marketing, and effective sponsor acquisition, the Dalvenie Group played a crucial role in revitalizing Little Rock Rugby. The club not only regained its player base but also increased its visibility and secured essential sponsorships, ensuring continued growth and success. This case study highlights the transformative impact of a well-executed digital and marketing strategy.