Enhancing Digital Presence for MidSouth Corporate Housing

Client: MidSouth Corporate Housing

Location: Memphis, Tennessee

Services Provided: Social Media Marketing, Website Development

Overview: MidSouth Corporate Housing, a leading provider of corporate housing solutions based in Memphis, Tennessee, sought to enhance their social media presence to increase market share in the Memphis and Germantown areas. Partnering with the Dalvenie Group, they aimed to build a strong online presence and drive business growth through strategic digital marketing.

Challenge: MidSouth Corporate Housing faced several challenges:

• Building and maintaining a strong social media presence.

• Increasing engagement and reach on social media platforms.

• Developing a website that matched the new and improved social media aesthetic and functionality.

• Growing market share in a competitive market.

Solution: The Dalvenie Group implemented a multi-faceted strategy to address these challenges, focusing on social media marketing and website development.

1. Social Media Marketing:

   • Conducted a thorough audit of existing social media profiles to identify areas for improvement.

   • Developed a content strategy that highlighted the unique value propositions of MidSouth Corporate Housing, including client testimonials, property showcases, and industry insights.

   • Increased engagement through regular posting, interactive content, and targeted ad campaigns.

   • Leveraged analytics to track performance and adjust strategies for maximum impact.

2. Website Development:

   • Designed and developed a new website that reflected the modern and professional look established on social media.

   • Ensured the website was user-friendly, mobile-responsive, and optimized for search engines.

   • Integrated features such as virtual tours, easy contact forms, and a comprehensive property listing to enhance user experience.

   • Maintained consistent branding across all digital platforms to reinforce the company's identity.

Results: The Dalvenie Group’s strategic interventions led to significant improvements for MidSouth Corporate Housing:

• Enhanced Social Media Presence:

  • Achieved substantial growth in followers, engagement, and reach across all social media platforms.

  • Created a vibrant and active online community, leading to increased brand awareness and customer loyalty.

• Improved Market Share:

  • Successfully increased market share in the Memphis and Germantown areas, positioning MidSouth Corporate Housing as a leading provider in the region.

  • Continued to attract new clients and retain existing ones, contributing to sustained business growth.

• Modern Website Launch:

  • Launched a new website that aligned with the refreshed social media presence, offering a seamless and engaging user experience.

  • Received positive feedback from clients and stakeholders, further reinforcing the brand’s professional image.

Through targeted social media marketing and comprehensive website development, the Dalvenie Group transformed the digital presence of MidSouth Corporate Housing. This integrated approach not only enhanced brand visibility and engagement but also drove significant growth in market share. This case study exemplifies how strategic digital marketing and cohesive branding can lead to outstanding business outcomes.